audio marketing

By Lisa • July 2nd, 2008

For the past 2 years I have created an intro for Ed Dale’s Thirty Day Challenge podcasts (actually the first one I created was for his Smackdown comp with Frank Kern in UltraUnderachievers, but it was used later for the 30DC).
This year I thought we should do it differently. This is partly because the pressure [...]

Lots of stuff has been going on recently, so I’ll get right on and tell you about it.
Firstly, just over a week ago John Cow announced the results of his Cowpetition, and guess what? I won first prize! Woo Hoo! A copy of David Cavanagh’s 52 Week “Getting Started On The Internet” Program - including [...]

So, where was I?
Ah, yes, going beyond standard uses for PLR.
I sat down earlier and created a list of different ways you could use PLR material (articles, reports and/or ebooks) that fits into my category of the Creative PLR User.
First, it might be worth explaining why you would want to be creative (in case it [...]

In my Twitter Poll about interview fears several people clicked “other”. For some reason the reasons given are not registered but Peter was kind enough to add a comment to explain his reason for clicking this option.
He wrote: ‘I said; “The interviewer being hostile” Doesn’t even have to be aggressive (or satirical like Terry Wogan [...]

The last post about interviewing technique (re: drying up) reminded me that there is another important point to be made if you are conducting an interview.
What are the dullest interviews to listen to? What really turns you off from an interview?
The worst interviews, in my opinion, are those where the interviewee just keeps answering yes [...]

2. I’m Worried About Drying Up
Again, let’s look at this from the interviewer’s point of view.
If you have done your research and prepared your questions/flow of the interview (as described in tip #2 and tip #3) you shouldn’t have any problems with running out of things to ask. If you do, you have probably come [...]

I ran a mini poll on Twitter (http://twitter.polldaddy.com/) asking about people’s biggest worries when conducting interviews. Some replies were taken from the interviewee’s perspective, which I will talk about at a later date, but some concerns applied to you as the interviewer or both.
Let’s address them one by one:
1. My voice sounds awful
We all cringe when [...]

Tip #6 – Don’t let your pre-prepared questions dictate the interview
I pretty much covered this in Tip #5. Try to let the interview move along naturally. If the interviewee covers a topic you were going to ask about later, let them follow that line of thought and ask any related questions. If new and better questions [...]

It annoys the hell out of me when interviewers ask questions that have already been answered, or they miss the opportunity to explore another more interesting avenue of questioning, simply because they haven’t been paying enough attention.
It’s easy to be worrying so much about everything running smoothly and what you are going to say next [...]

Take the time before an interview to put your interviewee at ease. It will make a huge difference to the outcome of the interview.
There are a number of ways to do this:

Brief them on the general outline of the interview. If they ask for questions beforehand, supply them with your questions or your plan for [...]