Creative PLR Part 2: Beyond the Norm

So, where was I?

Ah, yes, going beyond standard uses for PLR.

I sat down earlier and created a list of different ways you could use PLR material (articles, reports and/or ebooks) that fits into my category of the Creative PLR User.

First, it might be worth explaining why you would want to be creative (in case it hasn’t clicked yet). Why go to the effort of adapting the PLR to these different formats?

1. It builds value. Ebooks are everywhere. They do still have some worth but by taking an ebook and adapting it to another format you are raising the perceived value of that material. You can make more money and set yourself apart from the other PLR users.
2. Creating multiple avenues of traffic. Taking your PLR material and creating non-written content from it increases the number of places you can post it and the amount of traffic you will receive.
3. Accessibility. People like their information in different formats. Some like the written word, some prefer audio, while others want video. You can reach more people by creating different media.

The following list of ideas is by no means exhaustive. I’m sure you can come up with more of your own. Feel free to add them in the comments. Different ideas lend themselves to some PLR material more than others – you’ll see what I mean:

• Teleseminar series. Teleseminars can be great for lead generation and creating products. Take a PLR ebook, break it down into sections and lead a series of teleseminars on the material (allowing questions at the end of each seminar). You could even arrange for someone to interview you based on the material. Upsell to your main product or service. At the end of the teleseminar series you can sell the recordings or give them away as a bonus.

• Webinar series. The next generation of teleseminars with visuals and online interaction. Create a powerpoint presentation to illustrate. Same uses as the teleseminars.

• E-courses. Rather than sell a single ebook, you could deliver an ecourse over a series of weeks based on the ebook. Ebook value = $19.95. Ecourse value = $97.

• Podcasts. You can use PLR in different ways in podcasting. Some examples; (a) take an ebook and break down the content to create regular weekly podcasts on the topic, (b) record a daily tip (podcasts don’t have to be long and this idea might lend itself to a daily recipe podcast, for example), (c) if you have a regular podcast you could use PLR to create features within your main podcast (take a listen to the audio example below)

• Videos. We all know the power of YouTube and other video channels. Take PLR articles or reports and create videos around them. It can be as simple as a powerpoint presentation with you talking over it, or if you have super-douper video skills you can create something really spectacular.

• TV Shows. With the emergence of good quality live video streaming such as UStream and Justin.tv creating your own tv show is relatively easy. Many simply present to camera, but again technology means you can be a lot more creative (check out some of Mr Ed Dale’s Thirty Day Challenge TV shows – and yes he uses Macs…in case you hadn’t heard!). You could even have your own cookery or craft making show, if you’re feeling brave.

• Newsletters. I don’t mean emailed newsletters but those paper things that we used to send to people before the days of the Internet. Some people still like receiving them in the mail. Some people will pay well for a newsletter subscription. Just add good graphics and design elements.

• Membership sites. It’s quite simple to set up a membership site (says someone who has never done it…but so I’ve heard) and providing PLR content in different formats adds to the value of being a membership.

There are many more ideas but I think it’s time for an example. When I worked in radio we often had sponsored features. A company would pay to have their tag (audio branding) linked to a feature within the show. This could be a feature that already existed (such as the Surf Report or Entertainment news) or one that was created to be relevant to the advertiser (i.e. the sales exec would do anything to get some money out of the client and promise them their own specially produced feature).

I remember once having to write daily fitness tips for a feature sponsored by a local gym. What I wouldn’t have given for my All Health Content PLR back then. Come to think of it, what I wouldn’t have given for the Internet back then!

Anyway, what all this is building up to is that you don’t even need to create your own regular podcast. You can simply “sponsor” a feature in someone else’s related podcast. Rather than offering them money, offer to produce a regular feature for their show as long as you can brand it with your website name and url.

I have taken an article from the All Health Content I subscribe to (Alice Seba and Mila Sidman produce some great PLR), and added an intro and outro (or tag) which is branded with my website. The intro is very simple to make – just take some royalty free music (ProductionTrax is one of my favourite places to buy it and they even offer compilations of 30 second spots so you don’t have to edit the music yourself) and mix your voice over the top using a free program like Audacity. The music I have chosen here is quite light and breezy (think Oprah) but you can choose music to reflect your content.

If you have never made something like this before it is going to take you some time to create initially. But after familiarising yourself with the technical elements and learning what sounds good and what doesn’t, you will soon be able to create them relatively quickly.

Who do I recommend for PLR content?

It really does depend on your niche. There is all manner of PLR online. I’m subscribed to a couple at the moment.

As already mentioned, I am subscribed to All Private Label Content. They produce monthly content for Moms, Health, Finance, and Marketing (articles, reports, affiliate suggestions, product reviews) as well as one-off article and research bundles. Good quality stuff and great value.

I also subscribe to Nicheology who release 2 ebooks a month (with salesletter and profile) to members but they call them Products in the Rough because all the info is there but it’s up to you to develop it how you want. Plus there’s loads of training and ideas, extra niche product profiles, and you get all the previous months’ stuff too. They limit the number of members so they aren’t always open to new subscribers but it’s worth checking out their site.

Finally, I have bought some great article bundles from Easy PLR. Sometimes article bundles are the way to go if your niche is too specialized to maintain regular monthly content or you are specific about what you want and don’t need ebooks on a myriad of different subjects.

There are loads more, so find the PLR that’s right for you and then it’s time to get creative!